Exports account for nearly 20% of the hair care company’s business. And now Truss, like similar beauty brands in the region, is looking to reach more markets in the Middle East.
Despite being in a good financial position and maintaining its position as one of the leading cosmetics companies, L’Oréal has continued to seek out growth, in what has already been an active 2013.
Cosmetics giant L’Oréal has looked to bolster its presence in the Kingdom of Saudi Arabia by establishing a new subsidiary based on a joint venture with Al Naghi Group; a move which will create local jobs.